ALQAIDA TERRORIST ATTACK ON NEW YORK CITYS TIMES SQUARE DURING THE Essay

ALQAIDA TERRORIST ATTACK ON NEW YORK CITYS TIMES SQUARE DURING THE ANNUAL NEW YEARS EVE CELEBRATION USING CONCEALED IMPOVISED SPRAYING DEVICES TO DELIVER AN - Essay Example This forms the backdrop for this paper, which weighs the pros and cons on whether the al Qaeda has the motivation and capability to develop and use bio-weapons to carry out its mission of terror. A significant portion of the paper builds up the view that there is such an inclination, and that the likeliest targets are major US cities. The strongest candidate may be New York City, the possible terror attack to coincide with the traditional celebration of New Year's Eve. Part of the reasons is that in all the post-9/11 celebrations, the hundreds of thousands of Americans who joined the revelry came to challenge the terrorists to do their worst, invoking their sense of patriotism and hatred for terrorism. This constitutes a temptation that terrorists may not be able to resist. The most important section of the paper then sketches the possible actions that New York City and the federal government would take if and when such a bio-terror attack takes place. It also evaluates the wisdom and sufficiency of the preventive measures that the city and federal governments were compelled to undertake in the aftermath of 9/11 and the 2001 anthrax scare. Among the questions we want to address is the preparedness and capabilities of the city and federal health systems to deal with a large-scale bio-chemical attack, which represents the new threat to world peace and security that the world's health and defense systems have little familiarity as yet. Can the authorities act with efficiency and dispatch to minimize the loss of lives and confine the damageChapter 2 - Biochemical Weapons Biochemical weapons appeal to terrorists for three reasons: 1) they are easier and cheaper to acquire than nuclear devices and cause more casualties; 2) their effects on target population are hard to detect and counter; and 3) the threat of their use causes fear, which element the terrorists love most. The use of bio-weapons actually goes back to the siege

Mobile Marketing Essay Example | Topics and Well Written Essays - 2500 words

Mobile Marketing - Essay Example Therefore, the marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible. The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them in their marketing practices when they step into the practical life. Not just those in the making, but it is essential for current established marketers to be flexible for these current issues so as to provide the best marketing services to the product or company. When the mobile phone was initially invented, it was done so for the purpose of wireless communication and was used specifically for emergencies or when someone had to travel. But with the passage of time, dependence on the mobile phone has increased as this little device has become more than just a means of communication for emergency purposes. The mobile phone has become a very interactive medium, with the invention of other services like SMS (Short Message Service), MMS (Multimedia Message Service) and GPRS (General Packet Radio Service). These services have increased the attractiveness of this little piece of phone and opened many horizons and opportunities for marketers. This can be said because the mobile phone is a device which is present with the owner 24/7. It is not a television, which is seen only when time is available or the newspaper, which is read once its got hold of. It is the mobile phone, which is individually owned by every single person and they keep it. Therefo re, access is unlimited and the user is bound to go through any SMS or mms that hits their cell phone, thereby increasing the chances of attention that a particular marketing attempt will get in the eyes of the target audience. (Salter, 2007) With passing time, the popularity of the mobile phone marketing is ever increasing and this rate is not getting stagnant. In the year 2008 only, it has been reported that over 89% of businesses will be considering marketing through using the mobile phone. At times, the issue in this type of marketing often gets raised that the users of mobile phones are bombarded with unwanted advertisements and marketing efforts, something that stands as a boulder to the important messages that they might be waiting for. It was even regarded as "spam", a term popularly known for email, but can be used when the customers are abused by unwanted content in any other media as well. But in some parts of the world, mobile marketing through using the SMS facility has been made a legal act to do, and therefore, this increases the opportunities for all marketers as they can now reach their optimal potential in marketing without worrying about harming laws. (Goswami, 2008) Mobile marketing can take many forms: they can be done through MMS, through sponsoring the